Last updated: 18 September 2026
Whitmore Lane is operated by AKG Digital Solutions LLC, 75 E 3rd St, Sheridan, WY 82801, USA. We are responsible for the personal information used to run whitmorelanestore.com, sell and deliver goods, and provide support. Our sales and delivery are currently limited to the United Kingdom. For privacy questions or to exercise your rights, contact contact@whitmorelanestore.com or +44 1604 279340. Support hours are Monday to Friday, 9:00 AM–4:00 PM GMT/BST (UK time).
1. Personal information we collect
Order and identity details: name, email, telephone number, billing and delivery addresses, items, size and colour choices, order history, returns and communications about an order. You need to supply the details necessary to process payment and deliver your purchase; without them, we cannot complete the order.
Payment details: payment method, transaction reference, payment status and limited details provided by our payment processors. The provider handles the full card or wallet credentials; we do not receive your complete card number or security code.
Account and correspondence: account details and preferences if you create an account, and messages, photographs or other information you choose to give us when you contact support or request a return. Please do not send sensitive information unless it is necessary for your enquiry.
Device and usage information: IP address, browser and device information, approximate location inferred from the connection, pages viewed, referral information and cookie or similar identifiers. These may be collected automatically when you use the site. The exact technologies used depend on the shop and its enabled services.
2. Where the information comes from
Most information comes directly from you when you browse, order, create an account or contact us. Shopify, payment providers and delivery partners may supply transaction status, fraud signals, fulfilment updates or delivery events. We may receive technical information from the browser, device and cookies used to access the shop.
3. Purposes and legal bases
Contract: we use your details to take and fulfil orders, process payments, deliver products, send service messages, handle returns and answer requests relating to a purchase.
Legal obligation: we keep and use information as needed for tax, accounting, consumer protection and lawful requests.
Legitimate interests: we use proportionate data to protect the site and transactions, prevent fraud, resolve support issues and improve the reliability of our service, after considering your rights and expectations.
Consent: where required, we ask permission before using non-essential cookies or sending optional electronic marketing. You can withdraw consent at any time without affecting earlier lawful use. We do not make a purchase conditional on agreeing to optional marketing. A service message about an order is different from a marketing message.
4. Cookies and similar technologies
Essential technologies support the basket, checkout, security and site operation. Optional technologies may measure site use or support advertising if they are enabled. Where UK rules require consent for non-essential technologies, we will ask for it before using them and provide a way to change your choice. You can also manage cookies in your browser, although disabling essential ones may prevent checkout from working. The technologies in use and the choices shown on the site should be checked whenever apps or tracking tools change.
5. Marketing choices
If you choose to receive marketing, we may use your contact details to send product news or offers. Every marketing email will provide an unsubscribe option, and you can email us to opt out. We may still send information necessary to complete an existing order, process a return or comply with the law. We do not sell your email address as a contact list.
6. Sharing information
Shopify provides the commerce platform and hosts store functions. Payment processors handle transactions. Fulfilment providers, warehouses and carriers receive the delivery information needed to prepare and bring you an order. Other providers may support customer service, site security, analytics or marketing when those functions are used. We share only the information reasonably needed for each service and may disclose information to advisers, authorities or other parties when required by law, to protect legal rights or as part of a lawful business transaction. Providers may have their own privacy notices for processing they carry out independently.
7. International processing
Our company is based in the United States and service providers may process information in the United States or other countries outside the United Kingdom. Data protection rules in those countries can differ from UK rules. Where UK law requires safeguards for a restricted transfer, an applicable adequacy regulation or a recognised transfer mechanism and supplementary protections will be used. Contact us if you would like information about the relevant arrangements for your data.
8. Retention and security
We keep order and payment records for the time needed to fulfil purchases, deal with returns, maintain accounting and tax records, and resolve possible claims. Support messages are kept while needed to deal with the enquiry and any related obligation. Marketing preferences are kept while needed to honour your choice, including a limited record of an opt-out so we do not contact you again. Technical data is retained according to its purpose and the applicable provider settings. When no longer needed, data is deleted or anonymised unless law requires us to keep it. We apply appropriate access controls and security measures, but no online transmission or storage method is completely risk-free.
9. Your UK data protection rights
Depending on the circumstances, you can request access to your data, correction of inaccurate data, erasure, restriction of processing or a portable copy. You can object to processing based on legitimate interests and to direct marketing, and you can withdraw consent where consent is the basis. Some rights have legal exceptions, for example when we must retain transaction records. To make a request, email contact@whitmorelanestore.com. We may ask for reasonable information to verify your identity before disclosing data and will respond within the time required by applicable law.
If you are unhappy with how we handle your request, you can complain to the UK Information Commissioner's Office at ico.org.uk. We would welcome the chance to address your concern first.
10. Children and external links
The shop is intended for people purchasing goods for themselves or others and is not directed at children. If you believe a child has provided personal information without appropriate authority, contact us. Our site may link to third-party websites; their own privacy practices apply when you leave our site.
11. Changes
We will update this page when our practices change and show the current revision date above. Where required, we will bring a material new use of information to your attention before it starts.
12. Related Policies
Contact
Whitmore Lane
Operated by AKG Digital Solutions LLC
Business address: 75 E 3rd St, Sheridan, WY 82801, USA
Email: contact@whitmorelanestore.com
Phone: +44 1604 279340
Support hours: Monday to Friday, 9:00 AM to 4:00 PM GMT/BST (UK time)